History: On the 1st of August, 1946, Det Danske Luftfartselskab A/S, Svensk Interkontinental Lufttrafik AB, and Det Norske Luftfartselskap AS, the flag carriers of Denmark, Sweden and Norway respectively, established a partnership to handle the own intercontinental air traffic of their own countries. Operations started in mid-September, 1946, and the companies merged in 1951, forming the SAS Consortium, Scandinavian Airline System. SAS was the first airline in the world to operate a trans-polar route, connecting Copenhagen to Los Angeles in 1954 via Søndre Strømfjord, Greenland and Winnipeg, Canada.
In 2004, Scandinavian Airlines System (SAS) was divided into four companies: SAS Scandinavian Airlines Sverige AB, SAS Scandinavian Airlines Danmark AS, SAS Braathens AS and SAS Scandinavian International AS, with SAS Braathens being re-branded SAS Scandinavian Airlines Norge AS in 2007.
- Only three years later, SAS became world's first airline to provided "round the world service over the North Pole" via the North Pole shortcut Copenhagen-Anchorage-Tokyo. SAS' first jet, the Sud Aviation Caravelle, entered service in 1959. The first Boeing 747 joined the SAS fleet 12 years later.In 1993, SAS tried to merge with KLM, Austrian, and the now defunct carrier, Swissair. Unfortunately, that project, called Alcazar, failed.In May, 1997, SAS and Air Canada, Lufthansa, Thai Airways International and United Airlines formed the global Star Alliance network.
In late 2007, SAS removed all Dash 8 Q400 aircraft from service after 3 landing gear incidents that, fortunately, did not cause any victims.
In January, 2009, SAS Group signed Norway's largest air-travel agreement. SAS and Wideroe will handle StatoilHydro's domestic travel through their major route network in Norway comprising 3,000 domestic departures weekly. In 2009, SAS was the world's third most punctual major airline. SAS also kept its position as Europe's most punctual major airline.
In December, 2011, Scandinavian Airlines launched Internet and GSM onboard, being one of the first airlines in the world to offer its customers wireless Internet onboard their flights.
In November 2012, SAS announced the launch of 45 new routes in 2013. SAS started to offer direct flights to new destinations from all of the main airports and a number of regional airports in the Nordic countries. In addition to these new routes, SAS increased the frequency of flights on a number of domestic and European routes.
In 2013, SAS replaced the previous service classes when it launched a new service concept: SAS Go, for passengers who want to have a lot, and SAS Plus, for passengers who want to have more. In June, 2013, SAS initiated long-haul fleet renewal plan with a Memorandum of Understanding signed with Airbus for 12 new aircraft, four new A330-300 Enhanced and eight new A350-900 XWB, and a total upgrade of cabins on the A330/340-fleet.
In 2014, SAS launched advance seat reservation on short-haul flights. Now, all passengers with SAS Go tickets to European destinations have the opportunity to choose their seat when they book their flight. In March, 2014, SAS announced it will launch services between Stavanger and Houston on August 20, 2014.
SAS has always been an airline for innovation and leadership and so is trying to continue in the current markets with increased competition from low cost airlines. It continues to attract important business between USA and Asia where it has a strong position. As it modernises it's fleet and rolls out WiFi on board it's aircraft it's looking forward for many more years of bright success.