History: The airline was established on 26 August 1988, and started operations on March 8, 1996. Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.
It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.
In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on 22 November 2001, with a twice-daily service to Hong Kong. On 1 March 2002, it commenced thrice-weekly flights to Seoul. Other regional flights were introduced to Singapore.
In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu and in 2008 it operated regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok. Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore but now Cebu Pacific operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.
In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR 72-500 aircraft. On 12 November 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft on 20 March 2008. The new aircraft was to support CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.
On 28 May 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world.
On 22 July 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport.Cebu Pacific is planning to commence international long-haul flights to the Middle-East, the United States, Australia, and some parts of Europe using the Airbus A330-300. The first long haul flight commenced to Dubai, United Arab Emirates on 7 October 2013.
In September 2014, Cebu Pacific announced non-stop, thrice-weekly flights between Manila and Dammam in Saudi Arabia which started on 4 October 2014 and Riyadh on 1 October 2014. The airline announced that they would commence flights to Doha, Qatar from Manila, starting June 4, 2015.
On 1 June 2015, Cebu Pacific announced its new branding effort through the launch of its new logo, which symbolises the airline’s evolution from a low-cost pioneer to a major airline with larger operations. On 25 November 2015, Cebu Pacific announced its first US destination. The airline launched its four times weekly service between Manila and Guam starting on 15 March 2016.